In January, Huggies® celebrated the re-launch of Huggies® Super-Dry nappies with improved stretch and breathe properties. Parents were invited to upload pictures of their little ones discovering and exploring their own environment to the Super-Dry Discoveries competition website. Followed by a public vote, the most voted babies were invited to explore the Super-Dry Discovery Land. Across three days in London and Manchester, around 500 babies came to road-test the new Super-Dry nappy, approving them for everyday discoveries.
The Huggies® Discovery Land was designed through a baby’s eyes and filled with giant everyday household objects. Babies were invited to roam around the vibrant environment and got to meet two very special Disney friends. Each family met Winnie the Pooh and Tigger and were given a special souvenir photograph of the day along with a bag of goodies to take away.
Following the events, ten babies who attended the events were selected at random to win a bespoke Winnie the Pooh story book, with the winning babies each being illustrated alongside Winnie the Pooh and his friends!
